Hey there, Reader!

This past weekend I was lucky to escape to Orlando for a few days and participate in Podfest Expo.

While there, I led a short masterclass on simple Digital Product funnels.

I got a lot of questions about...

DUN DUN --> Sales!

As I was sharing some of the psychology behind digital sales (different than in person sales in many ways), it occurred to me:

I should be sending this info to my list!

So, let’s make sales messaging way less complicated.

If you’ve ever created a product you're excited about but then found yourself staring at your screen wondering how the heck to “sell without sounding salesy,” pull up a seat.

Here are 3 simple sales scripts that work incredibly well to convert digital product browsers into buyers without any pressure tactics.

Keep in mind - your product should ALREADY solve a problem they have.

If it does, then these will work.

You don’t need to copy them word-for-word.

(In fact, please be creative.)

What matters is the structure behind them:

💝 1. The “This Changed Everything” Script

Use this if: You’ve personally solved a problem and your product helps others do the same.

Why it works: People trust real results. This script leans into your before and after, showing your audience what’s possible for them too.

💝 2. The “Pick One Problem” Script

Use this if: You have multiple things you could teach, but want to focus on something that sells fast.

Why it works: Specificity sells. This script zeroes in on one pain point and positions your product as the answer.

💝 3. The “What Most People Get Wrong” Script

Use this if: Your audience is overwhelmed, stuck, or spinning their wheels.

Why it works: It reframes their current struggle and positions you as the guide with clarity.

You can copy and paste these scripts into a chat with OpenAI and include details about your digital product. Then make sure to edit the script with personalized language and specificity.

You could write a dozen posts, emails, or product descriptions using just one of these formats and they’d all feel different but authentic.

Here’s an example of each, featuring my Digital Product Toolkit. 😉

Script 1 – This Changed Everything:

I used to spend weeks trying to perfect a digital offer… only to second-guess everything and never launch.
Once I started focusing on simple, problem-solving products that offer a quick win → everything shifted.

Now I teach my clients to do the same:
✨ Launch your first (or next) digital product in just 30 days
✨ Start making sales while you sleep
✨ Build momentum with less stress

Like the sound of that?
👉 Check out the Digital Product Toolkit​

Script 2 – Pick One Problem:

Overthinking your digital product?

You’re not alone. Most new creators waste months creating complicated things that never launch.
The solution: Create one simple product that solves a specific problem with a quick win.
Inside the Digital Product Toolkit, I’ll help you pick the right idea, package it, and get it on the market fast.
👉 Grab it here for $47​

Script 3 – What Most People Get Wrong:

Most people think digital products have to be long, fancy, or packed with content.
In reality, that just leads to overwhelm and procrastination.
Fact: People pay for clarity, not clutter.
A short, helpful product that delivers a quick win will always outperform a 100-page guide.
I show you how inside the Digital Product Toolkit.
👉 Start c​reating!

See how that works? There is power in messaging that meets the moment.

If you want to go deeper and work on this with support:

Join the 4-Week Digital Product Lab!​
We’re kicking off Monday, Feb. 9th and we'll meet for the following 4 weeks to create a high-converting digital product that you can use to grow your list and make simple sales.

Hit reply and drop the word SALES and I’ll send you the details.

I'd love to help you create a digital product that will support your growth in 2026!

Rooting for you,

Deborah

PS. I'm deep in the editing process for a special 2-part episode of Mindset to Market 🤩, so no new episode this week, but here's a link to one of my personal favorites - all about owning your worth:

#70 - Abundance Is Not a Str... May 13 · Mindset to Market: Holis... 20:42   ​

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