[TLDR: I made you a Checklist! 👀] Hey Reader, I do 2 things to support my clients*: 1) Help them turn their dreams into an operational business with recurring revenue system. 🎉🤝⚙️ 2) Help them make weekly/monthly sales 🏆🚀🙌 *Of course there are bazillion and fifty tiny little things that fall into those buckets but I can't list them all in an email. Here's what Monday morning looks like for people in both categories: You sit down at the desk, knowing you need to market your business this week....
3 days ago • 1 min read
Hi friend, I know it's a holiday weekend, so I'm just sending a quick note to share info on two upcoming classes I’d love to invite you to! One is in person (at my long-time Brooklyn loft & event space) and one online (and FREE!). Finally! I'm hosting the next MAGNETIC MESSAGING Workshop in Greenpoint, Brooklyn. In-Person — September 16th, 11 am ET - 2 pm ET This is a laptop-open, roll your sleeves up and get-it-done, sales-focused workshop. If you know your work is valuable but struggle to...
5 days ago • 1 min read
A good friend of mine just graduated from a three-year Yoga Therapy program at Kripalu. Three years learning how to deeply help people. And what was the BIG conversation among her graduating class? They're all dreading having to "sell" their services. “You mean... now we have to become content creators if we want to have viable businesses?” My stomach knotted up listening to her. I could FEEL the collective dread. 😂 Because they want to practice Yoga Therapy. They want to help people. They...
10 days ago • 2 min read
[TLDR - Foundations is getting a Glow-Up! My 5 pillars below] When I first learned how to build online courses, I had just come off more than a decade of running a plant-based catering company. To be clear: I was NOT the chef. I was the CEO, CFO, marketing department, operations director, occasional delivery driver and person most likely to be frantically texting someone at 6am because we were short three cases of kale. 😰 But I knew that business inside and out. So, when we closed, I decided...
12 days ago • 4 min read
Back in January, I went to a podcast conference and met a woman named Christina Vidovich. We clicked immediately and started plotting dreamy collaborations. I was rolling solo, so the "new conference friend" vibes were welcome. Christina is the founder of Women Getting Visible, and as we started talking about our work, we realized there was a LOT of overlap between what she teaches about visibility and what I teach about messaging, marketing and sales. It could have ended there, but we stayed...
17 days ago • 2 min read
Happy Sunday and welcome to this cozy (but also kinda sparky) corner of the internet. I have started sending out emails on the occasional Sunday. It's a day I personally love to catch up on any reading that I've been saving throughout the week. As my audience is primarily soulful entrepreneurs building a next level for themselves, my hope is that you're curled up with your favorite morning beverage, dreaming about all the wins you're going to celebrate this coming week. I switched to 🍄🟫...
19 days ago • 4 min read
Hello friend and happy Tuesday! Whether you listened to the Digital Product Blueprint series this summer or not, here's what I hope you take away from all this content I made about it: One long-term digital asset can transform your business. Of course, the point of the series is to help you be strategic, rather than reactionary. The last thing we want is to create something in a rush, just to start all over again next season when there's a brand new trend. I spent the three days almost...
24 days ago • 2 min read
Hi Reader, Over the past few weeks, I've had several people say some variation of: "I started listening to your Digital Product series, but I'm not caught up yet." Well, guest what my friend? That's completely okay. In fact, it's exactly why I built it this way. I know that a project will only get done when you have the capacity to complete the tasks, so this was never meant to be a six-week sprint. It's designed to be a resource you can return to any time you're ready to create a new digital...
26 days ago • 2 min read
Hi Reader, This weekend my husband and I are celebrating our 4th anniversary! If you've ever met Doug, you know he's one part high-tech security analyst, one part hippy rockstar drummer and ALL parts adorable green thumb. 🍃 It's because of him that I get all the good garden footage. This is four years ago on our honeymoon. 🥹 Reflecting back on the past few years, I'm overwhelmed with gratitude... Not only for my him, but also for this business, the incredible people I’ve met and the clients I...
29 days ago • 3 min read