Reader, last summer I spent 2 FULL days making a reel I just knew was gonna blow up.

Transitions. Hooks. Trending audio. A caption I rewrote sixteen times.
Posted it. Waited. Refreshed. Waited some more…

After another two days: 57 views. 2 likes.

(One was my cousin. 🤦🏼‍♀️)

Here’s what I learned: going viral is NOT a strategy.

But building assets that keep working after you close your laptop?

That is.

So, let’s have a little real talk about Summer...

You don’t need to overhaul your business or launch a whole new brand to make progress.

But you can build (or finally finish) a few key digital assets that’ll keep working for you - long after summer tans fade. ☀️

Here are 6 high-leverage digital assets I recommend focusing on this season:

1. Your Signature Offer​
Get clear on what you sell, who it’s for, and the result it delivers. Clarity here simplifies everything else.

2. An Email Freebie (Lead Magnet)​
Whether it’s a checklist, quiz, mini-training, or audio guide—this becomes the front door to your world. No more just “hoping” people reach out.

3. Welcome Email Sequence​
Automated connection + value = trust. Write 3–5 emails that greet new subscribers, share your story, and guide them toward your offer.

4. Core Nurture Content​
This could be 5 SEO-rich blog posts, a podcast trailer, or a pinned Instagram carousel. The goal: make it super easy for someone new to binge your best stuff.

5. Simple Sales Page​
You don’t need fancy funnels. You do need a page that clearly explains what you offer and invites the right person to say YES.

6. Evergreen Discovery Process​
Think application form, booking link, or a simple quiz that moves people from passive scroller → ready-to-work-with-you.

Pick one. Or two. Or build them all, slowly and sustainably.

Your future self (and your bank account) will thank you.

And if you’re trying to build these on your own --> piecing it together late at night, second-guessing every tech tool...

👉🏻 You don’t have to keep doing it the hard way!

​SummerCamp for Solopreneurs is where we simplify all of this together.

Does that almost sound... fun?

It's true. SummerCamp is not your typical business bootcamp. It's a creative workspace for those who are ready to finally get your digital ducks in a row - with a community and expert support!

We meet weekly from July 1 - Aug 22.

Spots are filling fast, but there are still 5 left.

📆 I’m hosting a special SummerCamp Open House on Thursday, June 26th at 7 pm ET to answer questions, share sneak peeks, and help you see if it’s the right fit.

If this is the summer you finally take action on that amazing idea you've been sitting on, then either jump in now to secure your spot, or save that date so you can make a clear decision.

You bring the questions. I’ll bring the clarity.

With love + strategy,

Deborah 💛

PS. If you're curious - but you can't make the Open House, feel free to click here and snag a 15 minute chat with me about your business projects to see if this program is a fit.