A little wisdom from my father


Hi Reader,

Today is my father’s birthday.
He passed 17 years ago, but I still hear his voice in my head on a daily basis.

He was a very practical man.
Quiet and steady but also the kind of person who could fix almost anything with one tool and a little patience.

Whenever I was overwhelmed, he’d look at me and say:

“Don’t overthink it. Just focus on the next step.”

Sound familiar?

It always worked. And it still does.

So today, I want to pass that same message to you:

Don't overthink your business decisions.

Listen to your instinct and apply practical wisdom. If you know what to do, be brave and take action. If you don't, ask for help and get unstuck. Take one step at a time.

If you ever feel overwhelmed by all the steps to run an online business...

Congratulations - you’re human!

Most of the women I speak to know exactly what they want…
they just get lost in all the “what ifs”, "but how do I..." and “maybe I should wait.”

If you’re questioning where to put your focus for 2026, try this:

Reply to this email and tell me one sentence:

“Here’s what I want.”

I’ll point you to the very best next step towards your goal.

Just like my dad’s advice:

Do the next simple step.

You’ll be surprised how much clarity comes from movement.

Talk soon,

Deborah

P.S. If you want my help with your plan, now's the time to book a call. I’ll guide you toward the offer that fits your goals best.


Here’s a quick breakdown of current offers on SALE until December 12th:

Foundations OBS Group Program → If you want a full marketing system, one clear offer, and weekly coaching support starting in January, this program is designed to make that simple and fun.

VIP Day (BOGO) → If you want fast, focused help with your funnel, messaging or strategy.

Digital Product Toolkit → If you want a small, doable project and a quick win before the end of the year.


Deborah C. Smith, Business Coach, Marketing Strategist & Podcast Host

Hi, I'm Deborah, your go-to business coach for bespoke offer creation and simple technical solutions. I've been helping coaches, consultants and service providers monetize their expertise and and scale their online business operations for over a decade. In 2007, I built NYC's first ever mobile juice bar and grew that into a 7-figure citywide wellness and catering company. Our success was rooted in smart systems, strong relationships and understanding the power of sharing your story. I offer coaching as well as hands on technical support to move your business project from idea to income in a short amount of time. My work is for soloprenerus with a few years in business who are ready to invest in operations that align with their soul and easily scale. Please check out my podcast and join my list for weekly marketing tips and exclusive event invites!

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