Hey Reader,

What has 19 years self-employed taught me about sales?

That when you sell people what they actually want, in a seamless experience - they buy.

Period.

Regardless of the economy, the industry, or what the market is doing.

So, as I was reviewing a funnels for two very different clients last week...

I noticed the same mistakes coming up.

Both clients have excellent offers, decent traffic and ongoing visibility.

But the messaging along their customer journey was not fully aligned.

When that happens, people hesitate, lose interest and go elsewhere.

To help you fix this in your own marketing, I recorded a short episode breaking down the 4 most common mistakes I see in marketing messaging and how they can derail the customer journey.

You can listen here:

🎧 4 Messaging Mistakes Costing You Sales​

You will learn:

• why your messaging might not match your offer (and how that creates friction)
• how the wrong “next step” can overwhelm your audience and stop conversions
• the difference between over-explaining vs actually connecting
• why being too close to your own work makes these gaps hard to see

Whether you run an online business or a brick-and-mortar company, these insights will help you create a clearer path for your customers to say yes.

And, I've been offering deep-dive audits of one funnel to help solve this.

We're not rebuilding everything… just refining what’s already there so it actually works.

I have a few spots in April for this Messaging + Revenue Reset.

If you’ve been thinking “something feels off, but I can’t quite see it,” just reply to this email or DM me “RESET” and I’ll send details.

Deborah

PS. Don't worry if you're making one of these 4 common messaging mistakes. I share examples of each of so you'll have a clear idea if you might be doing this and what to look for.