Hi, I'm Deborah, your go-to business coach for bespoke offer creation and simple technical solutions. I've been helping coaches, consultants and service providers monetize their expertise and and scale their online business operations for over a decade. In 2007, I built NYC's first ever mobile juice bar and grew that into a 7-figure citywide wellness and catering company. Our success was rooted in smart systems, strong relationships and understanding the power of sharing your story. I offer coaching as well as hands on technical support to move your business project from idea to income in a short amount of time. My work is for soloprenerus with a few years in business who are ready to invest in operations that align with their soul and easily scale. Please check out my podcast and join my list for weekly marketing tips and exclusive event invites!
I'm late! But your copy is 🔥
|
Hey Reader! Fire is a theme this week. First, I had a close call on Monday when a pile of old rags caught fire in laundromat beneath my apartment, and it almost went awry. I happened to be home, smelled the unmistakable odor of chemicals burning, and quickly called 911. FDNY (my literal heroes) put it out before it got really bad. I am totally fine, but... Let's just say I'm feeling LUCKY. My dad was a life-long volunteer fireman, so maybe he's watching out for me. 🙏👼🏻 So, yeah - that fire set me back a day on work, but I still managed to get this totally FIRE 🔥 interview with my friend Taylor de la Fuente from Big Mouth Copy edited nonetheless! Here's the question: Do the words on your website, in your emails or on your social media truly represent your business and brand? AND → do those words help you sell your offers? If you're cringing, copy-pasting from competitors, desperately deleting em-dashes showered by AI, or second-guessing every “About Me” paragraph… this week’s podcast episode will set you straight. 🎙 #97 - Open Your Big Mouth: How to Write Copy that Converts with Taylor de la Fuente Taylor helps you ditch the bland, beige language that’s keeping your offers invisible. We talk about: If you’re a coach, creative, or service provider building a personal brand… this one is a must-listen. 🔥 P.S. Eyes open for this… Next week I’m dropping a limited-time enrollment sale on Foundations, my signature program for building a simplified, scalable online business. If you’ve been wanting to get your funnel + systems in place without the stress, this is the time to step in and say YES to your dream! Details coming soon 👀 and affiliate program updates will be in the mail by tomorrow. Wishing you only the good kind of fire (like when your website copy is so good that it sells your offers for you). 🔥 Deborah
|
Deborah C. Smith, Business Coach, Marketing Strategist & Podcast Host
Hi, I'm Deborah, your go-to business coach for bespoke offer creation and simple technical solutions. I've been helping coaches, consultants and service providers monetize their expertise and and scale their online business operations for over a decade. In 2007, I built NYC's first ever mobile juice bar and grew that into a 7-figure citywide wellness and catering company. Our success was rooted in smart systems, strong relationships and understanding the power of sharing your story. I offer coaching as well as hands on technical support to move your business project from idea to income in a short amount of time. My work is for soloprenerus with a few years in business who are ready to invest in operations that align with their soul and easily scale. Please check out my podcast and join my list for weekly marketing tips and exclusive event invites!
I know it's almost bonkers-holiday-sales time, Reader... And your inbox is overstuffed with promos. However, this is also the time to plan your biz strategy for Q1&2 of 2026, so I'm dropping in with some data-driven tips on creating offers. Whether your main offer is coaching or providing some kind of service (or both like me!), we have to ask ourselves this question at some point: Should I aim for high-ticket 1:1 clients or launch a group in order to reach my financial goals? I've done both...
Question for you, Reader. When's the last time you sat down and got really get clear on your purpose? And by that I mean your story... your lived experience... The challenges you overcame to learn what you now know... The reason you started doing what you do. In today’s short episode of Mindset to Market, I share the story of my client Chloe, a wellness coach who went from “barely hanging on” to booking $10K+ in aligned sales after making one crucial shift: ✨ She got radically clear on her...
Happy day Reader! I'm riding high on a buzz from Halloween, the NYC Marathon and now election day here in the city and it's got me energized for some EOY motivational coaching. 😂 If you've been feeling like you're doing all the things but still not seeing the sales or clarity you want, I recorded today's podcast episode just for you. It’s a short mindset reset about the exact shift I made when I was deep in caregiver mode, overwhelmed, and on the brink of burnout, and how that shift helped me...