Hi, I'm Deborah, your go-to business coach for bespoke offer creation and simple technical solutions. I've been helping coaches, consultants and service providers monetize their expertise and and scale their online business operations for over a decade. In 2007, I built NYC's first ever mobile juice bar and grew that into a 7-figure citywide wellness and catering company. Our success was rooted in smart systems, strong relationships and understanding the power of sharing your story. I offer coaching as well as hands on technical support to move your business project from idea to income in a short amount of time. My work is for soloprenerus with a few years in business who are ready to invest in operations that align with their soul and easily scale. Please check out my podcast and join my list for weekly marketing tips and exclusive event invites!
What are they really buying?
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Quick question Reader, When someone asks about your work, what do you tell them? Do you default to talking about details, describing the program, the number of sessions, the process, or what’s included? I’ve caught myself doing that plenty of times. 🙋♀️ It's important to be able to showcase our work and put it into tangible (sellable 💰) terms. But beneath the surface of what you sell is something more important: What all of those details make possible. Sales psychology 101 says sell them what they want, give them what they need. But in order to do that we need to better understand what our ideal client is actually buying when they say yes. In this week’s episode of Mindset to Market, I’m sharing three questions to help you understand what your clients really want, and a simple exercise to help you craft an invitation you can use right away. 🎧 Listen to Sales Psychology: 3 Questions to Understand What Your Clients Really Want When you understand why your work matters to someone, it becomes easier to talk about the value and a LOT easier to sell. ❤️ Love accountability to do the hard things? Here's your invitation to practice: If you’d benefit from support with sales strategy and messaging, join me for the November Sales Sprint inside the Soul-Aligned Sales Studio! Over four weeks, we’ll work on the activities that help you make sales:
You’ll get four weekly strategy calls and an implementation toolkit for $97 through Studio Premium. Join the November Sales Sprint before November 2, and bring an offer you’re ready to sell.* Let’s make some space for focused sales practice and finish the year with a plan you can feel good about. See you inside! Deborah PS. The Studio is open now, and there are 2 tiers, Free & Premium. The 4-week Sales Sprint is a paid activation inside the Premium tier, and will begin November 2nd, however you're welcome to hop in there right now and start implementing! You're also welcome to stay once the sprint is over, or not. It's a practice! Get in there and check it out! |
Deborah C. Smith, Business Coach, Marketing Strategist & Podcast Host
Hi, I'm Deborah, your go-to business coach for bespoke offer creation and simple technical solutions. I've been helping coaches, consultants and service providers monetize their expertise and and scale their online business operations for over a decade. In 2007, I built NYC's first ever mobile juice bar and grew that into a 7-figure citywide wellness and catering company. Our success was rooted in smart systems, strong relationships and understanding the power of sharing your story. I offer coaching as well as hands on technical support to move your business project from idea to income in a short amount of time. My work is for soloprenerus with a few years in business who are ready to invest in operations that align with their soul and easily scale. Please check out my podcast and join my list for weekly marketing tips and exclusive event invites!
“It’s faster if I just do it myself.” I’ve said it. Don't lie to me! I know you’ve probably said it too. And in the moment, you were actually probably right. But when I asked the question to this week's podcast guest, leadership and operations coach Lauren Glynn, she offered this perspective: “Short term, it’s faster to do it yourself. Long term, you will always be doing it yourself.” Oof. While you’re writing every email, building every slide deck, preparing every contract, and answering...
Hi Reader, As we head into the weekend, I made you a quick video to share more about what it's like inside Foundations, plus explain who it's for and how we work together. Here’s what I don’t want for you... I don’t want you spending a year of your life feeling like the marketing and sales part of your business is too much, too messy, or just something you’re not cut out for. Even if it's new to you, you CAN learn these things. Once you have a system in place, marketing and selling become...
Quick heads-up: Enrollment is OPEN for the next Foundations program cohort, so you'll hear a little more from me than usual this week as I share stories, client wins, and invitations to join us. If you already know Foundations isn't for you right now, you can click here to skip these emails. You won't see any more details about this cohort and we'll pick right back up with our usual conversations next week. No hard feelings. Promise 💓 I've been having some deep (and a few hilarious)...