Back in January, I went to a podcast conference and met a woman named Christina Vidovich. We clicked immediately and started plotting dreamy collaborations. I was rolling solo, so the "new conference friend" vibes were welcome. Christina is the founder of Women Getting Visible, and as we started talking about our work, we realized there was a LOT of overlap between what she teaches about visibility and what I teach about messaging, marketing and sales. It could have ended there, but we stayed...
2 days ago • 2 min read
Happy Sunday and welcome to this cozy (but also kinda sparky) corner of the internet. I have started sending out emails on the occasional Sunday. It's a day I personally love to catch up on any reading that I've been saving throughout the week. As my audience is primarily soulful entrepreneurs building a next level for themselves, my hope is that you're curled up with your favorite morning beverage, dreaming about all the wins you're going to celebrate this coming week. I switched to 🍄🟫...
4 days ago • 4 min read
Hello friend and happy Tuesday! Whether you listened to the Digital Product Blueprint series this summer or not, here's what I hope you take away from all this content I made about it: One long-term digital asset can transform your business. Of course, the point of the series is to help you be strategic, rather than reactionary. The last thing we want is to create something in a rush, just to start all over again next season when there's a brand new trend. I spent the three days almost...
9 days ago • 2 min read
Hi Reader, Over the past few weeks, I've had several people say some variation of: "I started listening to your Digital Product series, but I'm not caught up yet." Well, guest what my friend? That's completely okay. In fact, it's exactly why I built it this way. I know that a project will only get done when you have the capacity to complete the tasks, so this was never meant to be a six-week sprint. It's designed to be a resource you can return to any time you're ready to create a new digital...
11 days ago • 2 min read
Hi Reader, This weekend my husband and I are celebrating our 4th anniversary! If you've ever met Doug, you know he's one part high-tech security analyst, one part hippy rockstar drummer and ALL parts adorable green thumb. 🍃 It's because of him that I get all the good garden footage. This is four years ago on our honeymoon. 🥹 Reflecting back on the past few years, I'm overwhelmed with gratitude... Not only for my him, but also for this business, the incredible people I’ve met and the clients I...
14 days ago • 3 min read
Hi Reader, Back at St. Mary's Catholic school (where I attended pre-K through 7.5th grades*), there was a point each year when one of two things happened. Either your grey and white plaid skirt still fit... ...or you got sent to stand in the line. A nun sat in the middle of the lobby with a long felt tape, and anyone who had outgrown their uniform lined up to be measured in front of basically the whole school. This ranked between "mortifying" and "please, floor open up and swallow me."...
16 days ago • 2 min read
Happy Sunday, my friend! Whether you're indulging in deep summer heat and an abundance fresh farm-stand veggies, or you're already preparing for your kids' back-to-school days, this is a powerful week to plan ahead. Personally, I am celebrating three things. One, I made a carrot cake last night with carrots from my own garden and thought I won the British Baking Show. 😂 Two, I get to celebrate my 4th wedding anniversary on Thursday by going for a hike with my husband, and then staying in a...
18 days ago • 3 min read
Be honest Reader, How many times have you downloaded a free resource and said: "I'll watch it later." "I'll go through the workbook later." "I'll do it later." Sure you will. 😎 Right after you finally organize the 600 loose photos you've been meaning to put into albums since the 1990's. 😂 The LAST thing you want is for somebody to download your lead magnet, or freebie or digital asset and think: "I'll do this later" Which is why getting someone to opt-in is only the beginning of the journey!...
23 days ago • 1 min read
Happy Sunday Reader, I've been sort of ghosting my social media these last few weeks, but you may have seen a pic here or there of me hopping a bus or a train like it's hot-girl travel summer, so just to be clear... I am not at all on vacation. 😂 In fact, I've mostly been working, while also showing up hard for my family. My older sister broke her leg. My husband's sister had to clear out an entire house. And my mom, who lives in a memory care facility, has needed a lot of extra advocacy...
25 days ago • 3 min read
This week's episode of the Digital Product Blueprint series is live! We're officially at Step 3: Build. No matter what you're working on, there's a juicy lesson at the start of the episode that completely changed how I think about lead magnets. You see, when I first started designing digital assets for client attraction, I believed that the more information I gave away, the more people would trust me. So I created bigger workbooks and meatier webinars.I always added templates or a guide to...
about 1 month ago • 1 min read