Dear Reader, I've been hinting for weeks about a new space to practice sales. Before I kick off the first group session on Monday, October 5th, I wanted to make a few things clear to people. Over the past year, I’ve 3x’d my income while working considerably less than in the past. I did it without a lot of hustle, endless content, or the constant creation cycle most people think is required. You have not seen me host back-to-back launches. I'm not stacking a dozen new offers. And I'm...
4 days ago • 4 min read
Happy Sunday Reader! Reporting in from the middle of the Nor'easter hitting the Boston coast-line, while visiting family. The winds and rain are pretty intense slapping against the windows, but truthfully, I stayed in my jammies, curled up with a coffee, and wrote in my journal for over an hour this morning, which was precisely what I needed. As I'm prepping for the week ahead, I've been thinking about why we do or don't feel safe to make sales in our businesses. The last 3 episodes of my...
9 days ago • 2 min read
By now, you probably KNOW that tonight is my free Solopreneur Sales System masterclass. 😂 And if you've ever felt afraid to ask someone to buy your thing, this is a room you'll appreciate being in. We're going to break down the steps to simplify our work and take a look at what might be holding you back from making quantum leaps in your business. Here's a hint about one common challenge we'll tackle: It's easy to diagnose fear as a lack of strategy. As a musician, I know there's a point...
15 days ago • 1 min read
Reader, there was a time when I genuinely believed I was bad at gardening. I’d plant something. It would die. Plant something else. Bugs would eat it. Grow a beautiful tomato plant and somehow get approximately three tomatoes. 😂 Meanwhile, my neighbors would just casually throw seeds at the ground and come back six weeks later to a farmer’s market. Eventually, I realized: I wasn’t bad at gardening.I just didn’t know how to garden yet. 👀 I was treating every disappointing result like evidence...
15 days ago • 1 min read
There are many things I miss about the early days of building a business. Most notably that delusional phase of dreaming, scheming and tons of "OMG, what if we did THIS?!" I would live in that phase forever if that alone would pay my rent and buy my groceries. But eventually every business demands that you answer a much less sexy question: Are we actually doing this or not? 😳 Eventually the beautiful ideas have to become offers. And you have to look another human being in the eye...
22 days ago • 1 min read
I've started cutting back my tomato plants this weekend and harvesting what feels like an absurd amount of food. Then last night I made a giant vat of vegetable soup with peppers, carrots, tomatoes and broccoli (in a miso curry base, 😋) and froze it to eat of the winter. Note: I made a huge mess trying to use the vacuum seal gadget that my husband bought, and it actually took me longer than I thought it would to do it all, but once I was done I felt like a champion. As I was cooking, it...
23 days ago • 2 min read
[3 min. read, 3 strategic changes, crazy 📈, and a 🌈] Storytime, Reader. There was a point in my first business when we were making really good money, but life was a bit harrowing. Things started off gangbusters. We had a big spread in The New Yorker magazine and were soon catering vegan health food at premiere brand events. I was proud that our small business was making an impact in New York City. We had values and were leading the pack on eco-conscious and sustainable business practices....
26 days ago • 3 min read
[TLDR: I made you a Checklist! 👀] Hey Reader, I do 2 things to support my clients*: 1) Help them turn their dreams into an operational business with recurring revenue system. 🎉🤝⚙️ 2) Help them make weekly/monthly sales 🏆🚀🙌 *Of course there are bazillion and fifty tiny little things that fall into those buckets but I can't list them all in an email. Here's what Monday morning looks like for people in both categories: You sit down at the desk, knowing you need to market your business this week....
29 days ago • 1 min read
Hi friend, I know it's a holiday weekend, so I'm just sending a quick note to share info on two upcoming classes I’d love to invite you to! One is in person (at my long-time Brooklyn loft & event space) and one online (and FREE!). Finally! I'm hosting the next MAGNETIC MESSAGING Workshop in Greenpoint, Brooklyn. In-Person — September 16th, 11 am ET - 2 pm ET This is a laptop-open, roll your sleeves up and get-it-done, sales-focused workshop. If you know your work is valuable but struggle to...
about 1 month ago • 1 min read