Happy Sunday Reader! Reporting in from the middle of the Nor'easter hitting the Boston coast-line, while visiting family. The winds and rain are pretty intense slapping against the windows, but truthfully, I stayed in my jammies, curled up with a coffee, and wrote in my journal for over an hour this morning, which was precisely what I needed. As I'm prepping for the week ahead, I've been thinking about why we do or don't feel safe to make sales in our businesses. The last 3 episodes of my...
6 days ago • 2 min read
By now, you probably KNOW that tonight is my free Solopreneur Sales System masterclass. 😂 And if you've ever felt afraid to ask someone to buy your thing, this is a room you'll appreciate being in. We're going to break down the steps to simplify our work and take a look at what might be holding you back from making quantum leaps in your business. Here's a hint about one common challenge we'll tackle: It's easy to diagnose fear as a lack of strategy. As a musician, I know there's a point...
11 days ago • 1 min read
Reader, there was a time when I genuinely believed I was bad at gardening. I’d plant something. It would die. Plant something else. Bugs would eat it. Grow a beautiful tomato plant and somehow get approximately three tomatoes. 😂 Meanwhile, my neighbors would just casually throw seeds at the ground and come back six weeks later to a farmer’s market. Eventually, I realized: I wasn’t bad at gardening.I just didn’t know how to garden yet. 👀 I was treating every disappointing result like evidence...
12 days ago • 1 min read
There are many things I miss about the early days of building a business. Most notably that delusional phase of dreaming, scheming and tons of "OMG, what if we did THIS?!" I would live in that phase forever if that alone would pay my rent and buy my groceries. But eventually every business demands that you answer a much less sexy question: Are we actually doing this or not? 😳 Eventually the beautiful ideas have to become offers. And you have to look another human being in the eye...
18 days ago • 1 min read
I've started cutting back my tomato plants this weekend and harvesting what feels like an absurd amount of food. Then last night I made a giant vat of vegetable soup with peppers, carrots, tomatoes and broccoli (in a miso curry base, 😋) and froze it to eat of the winter. Note: I made a huge mess trying to use the vacuum seal gadget that my husband bought, and it actually took me longer than I thought it would to do it all, but once I was done I felt like a champion. As I was cooking, it...
20 days ago • 2 min read
[3 min. read, 3 strategic changes, crazy 📈, and a 🌈] Storytime, Reader. There was a point in my first business when we were making really good money, but life was a bit harrowing. Things started off gangbusters. We had a big spread in The New Yorker magazine and were soon catering vegan health food at premiere brand events. I was proud that our small business was making an impact in New York City. We had values and were leading the pack on eco-conscious and sustainable business practices....
23 days ago • 3 min read
[TLDR: I made you a Checklist! 👀] Hey Reader, I do 2 things to support my clients*: 1) Help them turn their dreams into an operational business with recurring revenue system. 🎉🤝⚙️ 2) Help them make weekly/monthly sales 🏆🚀🙌 *Of course there are bazillion and fifty tiny little things that fall into those buckets but I can't list them all in an email. Here's what Monday morning looks like for people in both categories: You sit down at the desk, knowing you need to market your business this week....
25 days ago • 1 min read
Hi friend, I know it's a holiday weekend, so I'm just sending a quick note to share info on two upcoming classes I’d love to invite you to! One is in person (at my long-time Brooklyn loft & event space) and one online (and FREE!). Finally! I'm hosting the next MAGNETIC MESSAGING Workshop in Greenpoint, Brooklyn. In-Person — September 16th, 11 am ET - 2 pm ET This is a laptop-open, roll your sleeves up and get-it-done, sales-focused workshop. If you know your work is valuable but struggle to...
27 days ago • 1 min read
A good friend of mine just graduated from a three-year Yoga Therapy program at Kripalu. Three years learning how to deeply help people. And what was the BIG conversation among her graduating class? They're all dreading having to "sell" their services. “You mean... now we have to become content creators if we want to have viable businesses?” My stomach knotted up listening to her. I could FEEL the collective dread. 😂 Because they want to practice Yoga Therapy. They want to help people. They...
about 1 month ago • 2 min read