Nobody Googles “how to get a squirrel out of my attic” because they're interested in exploring their relationship with wildlife.

They want the squirrel OUT.

They’re searching with the focus of a woman in her pajamas who just heard something dragging an acorn across her bedroom ceiling.

And while your potential clients might not have an *actual squirrel* situation, they DO come looking for help with that same specific intention.

Something is bothering them. They want it handled. And they’re looking for someone who understands the problem.

So, the work you do might help people in twenty different ways:

• More confidence.
• Less stress.
• A clearer plan.
• Better habits.
• More time.

But are you leading with the thing they’re trying to get out of their attic?

When someone reads your social post or opens your email, they often have something very specific in mind.

"I need help finding a new career path."

"I need to unravel my messy accounting this year."

“I really need help with meal planning."

“I’m already overwhelmed, and December isn’t even here.”

“I don’t want to start January with the same problem.”

Your offer might help with all kinds of things. Your invitation needs to give them ONE clear reason to pay attention - like getting the squirrel out of the attic.

​Last week on the podcast, I talked about why you don’t need to invent a whole new offer for the holidays. You can make an existing offer relevant to what your clients are navigating right now.

Here’s a quick way to practice that:

Pick ONE thing you're selling, and finish these three sentences:

• My offer helps people ____.

• Right now, my audience is trying to ____.

• That matters because ____.

Thethird answer is where your message starts getting interesting.

For example, “I help you create a weekly meal plan” might become:

“Know what’s for dinner on your busiest December evenings, so you’re not standing in front of the fridge at 7 p.m. wondering whether crackers count.”

See teh difference? Same service, but with a reason someone can recognize in their actual life.

This week we’re practicing this inside the Soul-Aligned Sales Studio in a FREE challenge.

If you'd like to work on sales-focused content, join us!

Bring an offer you already have, and we’ll work on connecting its value to what your audience needs so you can make a clear invitation.

​Join the free Studio challenge →​

And if you’re still working out the offer itself, this week’s Mindset to Market episode walks through four ingredients of a strong signature offer.

🎧 Listen: 147 - 4 Ingredients for a Signature Offer That’s Easier to Sell →​

For today, let's work on helping that nice lady get the squirrel OUT of her attic!

Start with those three sentences.

What’s one reason your person would want your help now?

Deborah

PS. I grew up with squirrels in an attic so I know how real this scenario is. 😂

PPS. If you need help getting your offer ready for a 2027 launch, I have room for 2 more private clients in November/December for messaging and launch support. Reply “OFFER” and tell me what you’re working on. We’ll see what makes the most sense.

🎧 4 Ingredients for a Signature Offer That’s Easier to Sell This week we're taking a closer look at your offer, and checking to make sure it's aligned and ready to sell. Can your audience see why it’s valuable, and why they might want it now? ​ ​[LISTEN NOW]​