Before I say anything else, I want to take a moment to remember what Memorial day is actually for. It's to honor the legacy and bravery of men and women who went off to defend our freedoms and didn't come home, and for the many families who never stopped waiting. These freedoms we move through so casually every single day are because someone else paid for it, and I don't take that for granted. Several members of my family including my grandfather and 2 uncles were enlisted during wartime and...
14 days ago • 2 min read
A PR expert once pitched a story to a reporter in 6 sentences. No media kit or fancy credentials. No long-winded backstory. Just six clear, purposeful sentences. And it worked. Now here's the thing. Before you ever write that pitch, there's a step most people skip entirely. And it's probably why so many of us think "I'm not ready yet" when it comes to getting visible beyond our own social media bubbles. What is that step? Getting radically clear on your message. In this week's episode of...
20 days ago • 1 min read
Hey, Reader. I’m sure you’ve been there… Your kid comes home upset about something that happened at school.Your dog suddenly has to go to the vet. A family member needs your attention.The client who was supposed to start next week postpones another month. Your launch isn’t landing the way you hoped.You wake up exhausted but still need to show up online and somehow appear inspired and confident. And in the middle of all of that, you’re trying to run a business. You need to market yourself.In...
27 days ago • 1 min read
Okay, funny story, Reader. (not the one about getting pushed into a hedge, yet) Several years ago, I was at a networking event and got asked what I do. Simple question, right? One-liner. Instead I took a breath and launched into this whole thing... "Well, I do 1:1 coaching, I build tech systems, and I have a group program, and I'm building a course, and I also do strategy intensives, and I'm considering a membership..." The woman's eyes glazed over somewhere around "group program."...
about 1 month ago • 1 min read
Hey Reader, I know, I know → another person telling you to get on LinkedIn. But hear me out, because this week's podcast is a good one. I sat down with Wendy Shore, a LinkedIn Top Voice, business growth strategist, and author of the brand new book Comment Currency, and guess what? She completely flipped my perspective on this platform. I have been on LinkedIn for years and basically using it as a fancy business card. Wendy helped me understand I've been leaving a LOT on the table. Here are 5...
about 1 month ago • 1 min read
All sales should be as easy as shooting a quick email to your people... But it turns out there's actually strategy involved! I just released a new podcast episode breaking downwhy email lists don’t convert (and what to fix). Here’s the short version: When we first start out, we're focused on getting subscribers… but often we don't take time to build a clear pathfrom subscriber → to buyer. So the list just sits there. Or you send emails…but you don't get any response. And your list starts to...
about 2 months ago • 1 min read
[Scroll for 2 free classes] In 2021, I had to dismantle a multifaceted, octopus of a business operation... Multiple mobile food truck units, a commercial kitchen space in Queens, two built-in kiosks in mid-town Manhattan, weekly pop-ups inside Paypal, LinkedIn and Google corporate offices... This is not to mention 5-10 on-site movie set catering gigs per week... I know... And then... pandemic. You would think I'd mourn the loss of my chaotic teen-aged child of a business. But I was so tired....
about 2 months ago • 3 min read
{TLDR: Listen for a Money Mindset Exercise] Hey there Reader! This email might completely shift how you think about your work and your pricing. (I know... Big Claims! But that's exactly what happened for me) I knew I should share this exercise because: Most women entrepreneurs are still WILDLY undercharging for their work. Spoiler: It's not because they're not as good as men at their jobs. 🙄 Often, you’re undercharging because you’re not fully seeing the value of what you do. So instead of...
about 2 months ago • 1 min read
New episode! 🎧 #116: Go Confidently Hey Reader, I was sitting in the lobby of the Renaissance Orlando when I spotted a woman I had just seen speak on stage the day before. Her talk was about how to best prepare for a project (in this case a podcast). Now, I consider myself to be a *very* prepared person... (not going to use the term OCD, but let's just say I have an EXTREMELY well organized Tupperware cabinet.) But as I listened to Julie Delucca-Collins share tips on how to best prep, I found...
2 months ago • 1 min read