All sales should be as easy as shooting a quick email to your people... But it turns out there's actually strategy involved! I just released a new podcast episode breaking downwhy email lists don’t convert (and what to fix). Here’s the short version: When we first start out, we're focused on getting subscribers… but often we don't take time to build a clear pathfrom subscriber → to buyer. So the list just sits there. Or you send emails…but you don't get any response. And your list starts to...
1 day ago • 1 min read
[Scroll for 2 free classes] In 2021, I had to dismantle a multifaceted, octopus of a business operation... Multiple mobile food truck units, a commercial kitchen space in Queens, two built-in kiosks in mid-town Manhattan, weekly pop-ups inside Paypal, LinkedIn and Google corporate offices... This is not to mention 5-10 on-site movie set catering gigs per week... I know... And then... pandemic. You would think I'd mourn the loss of my chaotic teen-aged child of a business. But I was so tired....
6 days ago • 3 min read
{TLDR: Listen for a Money Mindset Exercise] Hey there Reader! This email might completely shift how you think about your work and your pricing. (I know... Big Claims! But that's exactly what happened for me) I knew I should share this exercise because: Most women entrepreneurs are still WILDLY undercharging for their work. Spoiler: It's not because they're not as good as men at their jobs. 🙄 Often, you’re undercharging because you’re not fully seeing the value of what you do. So instead of...
9 days ago • 1 min read
New episode! 🎧 #116: Go Confidently Hey Reader, I was sitting in the lobby of the Renaissance Orlando when I spotted a woman I had just seen speak on stage the day before. Her talk was about how to best prepare for a project (in this case a podcast). Now, I consider myself to be a *very* prepared person... (not going to use the term OCD, but let's just say I have an EXTREMELY well organized Tupperware cabinet.) But as I listened to Julie Delucca-Collins share tips on how to best prep, I found...
16 days ago • 1 min read
Hey Reader, What has 19 years self-employed taught me about sales? That when you sell people what they actually want, in a seamless experience - they buy. Period. Regardless of the economy, the industry, or what the market is doing. So, as I was reviewing a funnels for two very different clients last week... I noticed the same mistakes coming up. Both clients have excellent offers, decent traffic and ongoing visibility. But the messaging along their customer journey was not fully aligned....
23 days ago • 1 min read
TLDR: Check these 6 steps to Spring clean your biz! Hey Reader, Last week I nearly flamed out when I spent over 20 minutes searching for a single document for a client. It was a strategy doc for her micro-launch and as she patiently awaitied her next step... I found myself swimming through hundreds of templates and Google docs and half-started content plans... Twenty. Minutes. Clicking through folders. Opening random files. Checking my downloads. Checking Google Drive (again). Going back to...
30 days ago • 1 min read
Hey Reader, I admit it. I'm a garden junky. If we're friends on Instagram then you may have already seen my summer marketing videos shot from a phone, propped up on a tripod, live-streaming while I'm planting seeds. I love getting my hands in the soil just as the sun is just coming up and knowing that those early morning sessions will bear literal fruit as the season progresses. And over the past 5 years it's hit me: Gardening and entrepreneurship have a lot in common. You plant something...
about 1 month ago • 1 min read
Hi Reader, I just released a new episode of the Mindset to Market podcast that is sure to inspire! I sat down with Roshni Dattani, also known as the Sonic Wealth Coach, to talk about something many entrepreneurs struggle with but rarely explore deeply: Money blocks. But instead of approaching this from the typical 'offer clarity and messaging' angle, Roshni brings a fascinating perspective from her world of sound healing and vibrational energy. She stepped away from a decade-long career in...
about 1 month ago • 1 min read
Hi Reader For way too long, the internet sold us a very specific version of success. Be visible on every platform.Post 7x a day on each.Stack multiple side hustles.Be available anytime you got a ping on one of your apps. And if you feel burned out, the message is simple. You're just not working hard enough. Honestly, I fell for it all temporarily. But I never actually believed it. That's why I sought out smart systems that could actually last past the 24-hour cycle of mini-films that snag...
about 2 months ago • 1 min read