Happy Sunday , I hope you're relaxing and enjoying your weekend so far. My goal is to get in the ocean at Rockaway beach later today, but first (in case you're working on your project), I wanted to share some useful templates. If you listened to Episode 2 of the Digital Product Blueprint this week, then you know your homework was to do a little audience research. The best step you can take before you start creating any digital asset is: Talk to the people you're creating it for. One of my...
1 day ago • 2 min read
Hey , Episode 2 of the Digital Product Blueprint series is now live! It starts with one of my favorite business lessons: Don't design your digital product around what's happening today. Design it around the results you want it to create months, or even years, from now. Inside this episode, we'll cover: 🌱 Why every digital product should create a transformation for both your customer and your business 🌱 Simple audience research you can do this week 🌱 The workbook exercises that will help you...
7 days ago • 1 min read
Good morning 🌞 I need to clear something up today.. A few days ago I posted one of those Instagram trends where people pretend they're preparing for a Netflix special. Mine was called: "All Business Skills Can Be Taught Using Gardening Analogies." You can watch it here. I thought it was OBVIOUSLY a joke. I mean... I'm standing in my garden loooking all messy in my workout leggings, with an incredibly serious face... pretending cameras are following me around... clearly preparing for my...
9 days ago • 2 min read
Anyone else here an official card-carrying member of the "Clean Your Plate" Club? 🙋🏼♀️ You were desperate to get up from the dinner table and run outside to play tag or Ghostie in the Graveyard with the neighborhood kids... ...but your mom said, "Don't you dare move a hair on your head until you've eaten ALL your peas." 😂 Without unpacking all the emotional baggage that can probably be traced back to that exact moment... I'd like to officially go on record and say: Being forced to finish...
14 days ago • 1 min read
Just need two more minutes... My heart was racing as I typed. I heard the horn honking outside, but I still had to pack a few last-minute things before we left for the airport. 😳 Picture this... It's four years ago. My husband is sitting in the driveway with the car running. "Deb! We have to go or we're literally going to miss our flight!" Meanwhile, I'm in my office glued to my laptop. Beads of sweat on my forehead. 😰 Obsessing over the tiniest adjustment to a Canva graphic. The font, the...
16 days ago • 2 min read
do you like free things Reader? If yes, I've got an irresistible offer for you. (No, it's not a free Astro Bomb Pop, my favorite summer popsicle - it's even BETTER 👀) Instead of spending the rest of your summer chasing the algorithm... What if you spent the next six weeks building one business asset that could still be working for you a year from now? Not another Instagram story or reel that dissappears after 24 horus. ONE meaningful project. In this week's short podcast, I'm kicking off a...
21 days ago • 1 min read
This past weekend something magical happened. I spent almost every waking hour immersed in creativity. I listened to live music, watched friends perform, and then stepped on stage with my own band to play a local gig. By Monday morning... Instead of staring at my computer wondering how to get back into work mode, my ideas were flowing. I was filled with creative energy and excited to connect with clients! This reminded me that creativity isn't a reward for getting my work done. It's actually...
28 days ago • 1 min read
Hi friends, Regardless of whether we're currently working together, I'm sharing what's new at KIT (my email service provider of choice) as I think it's helpful info that you should know about! If email marketing is part of your business operation, here's the tea: First - if you're not currently using KIT, or you have a different Email Service provider, this email includes a few of the reasons I believe they are best in class for email marketing. Second - Over 2 decades, I've had an account...
29 days ago • 3 min read
A few years ago, I was at a networking event, balancing a tiny paper plate of cheese and crackers in one hand and extending the other while making the rounds. You know the drill. Someone asked me what I did. I gave my usual answer. Something about coaching. Marketing. Systems. Digital offers. Solopreneurs. They nodded politely, then said: "Okay, but what do you actually DO?" Okay... rude. I clarified. Or at least I thought I did. Then they asked: "Okay... but what problem does that solve?" At...
about 1 month ago • 2 min read