Hello Reader! I'm dropping in with a quick reminder about tomorrow's FREE masterclass: Strategy + Soul: Align Your 6-Figure Systems Tuesday, November 4th at 7 pm ET You can register for FREE at that link and please feel free to share it. In this session, you'll learn: The two systems EVERY business needs to scale 6 foundational steps to build recurring revenue How soulful connection IS the strategy! You'll also get my BONUS offer clarity tool to help you nail your perfect program for 2026....
4 days ago • 1 min read
Happy Tuesday Reader , Writing to you with the 🤯 emoji seared into my brain. Why? Because this week on Mindset to Market, I’m joined by Maeve Ferguson, funnel diagnostics expert, to dig into a topic that all online marketers (me included) need to hear: → Your lead magnet can and should do more than collect emails. If you’ve ever created a freebie, launched a funnel, or run a webinar and still felt like you were attracting the wrong people... this episode is for you. Maeve builds diagnostic...
10 days ago • 1 min read
Hey Reader, I rarely send emails on a Sunday, but I had a nudge from the universe to share some sales inspo with you on this idyllic fall weekend to set you up for future success! Last Octobers, I out cleaning up the garden and prepping for winter... hands in the soil, messy hair, and completely unplugged from work. Just being present with the dirt work that goes into eating from our yard. I hadn’t posted anything groundbreaking that week and I wasn’t running a launch. But earlier that...
12 days ago • 2 min read
I remember it rather clearly… A quiet, so pure you could hear a pin drop, reverberated through my inbox in the 24 hours after launching my first offer online. A hollow ache in my soul after 2 days of nothing… NO sales at all! I had spent months crafting my first course. 😩Agonized over the content. Designed and built ALL the modules. Wrote the emails, planned the webinars. I even had fancy Canva banners for all my socials and Zoom! And then… after almost a week with an open cart… “Ding!” A...
17 days ago • 2 min read
[2 min. read + tools] I'm coming with tools this week! 😬 We're a few weeks into Q4 - the final stretch of the year. And if you’ve still got a financial goal you'd like to achieve, I want you to know: it’s not too late. You see, I have an insatiable desire to simplify things and help you get into fast action. Whether you want to launch something new, package your best stuff into a holiday bundle, or finally shift out of hustle mode and start seeing real momentum, this week’s podcast episode...
24 days ago • 1 min read
Hey Reader, Here's what a lot of coaches won't tell you: --> Some strategies simply won't work. (and I'm unpacking it on this week's pod) In order to succeed, we have to let go of that which no longer serves us. Period. And the truth is that every marketing strategy works for somebody. But... 👉 It might not work for you. Accepting the fact that some strategies are NOT a good fit for your work, your personality, or your current capacity at this season of life - game changer. So, then how do...
30 days ago • 1 min read
[TLDR: In this week’s episode of Mindset to Market, I’m sharing the 5 signs your sales strategy is out of alignment.] Hey Reader! I hope you never get what I just had. It wasn't Covid, but some weird chest congestion thingie that just lingered for days with no other symptoms. Just enough ick to make me cough non-stop but not enough to be fully "sick" and get to opt out of work. 🤪 Fortunately the fall foliage in upstate NY has given me a lot to ponder on the topic of being unapologetically...
about 1 month ago • 2 min read
Hey there Reader, Last week there was a bit of a shakeup in the world of email marketing (easy to miss because → entire world on fire) but regardless of if you were aware of it, I'm here to offer you an updated comparison of the best email marketing platforms in 2025. In short, there was a price increase that wasn't handled well and small business owners channeled their collective rage on Threads to form a mass exodus. 🍿 I popped popcorn and took notes for you. As as a result, a lot of...
about 2 months ago • 1 min read
Hey Reader, happy Sunday, Last week had so many bumps and obstacles, it felt like I was riding the Coney Island Cyclone in the wayback, very last car of the coaster. (🤪 IYKYK) Besides political turmoil and a very sad 9/11 memorial, I also had a personal family situation throw a wrench in my plans to spend a quiet weekend staring at the changing pigment of leaves. Instead, I'm writing you from a hospital bedside in Boston. But honestly, I couldn't be happier to be here. Life is constant change...
about 2 months ago • 4 min read