Drama! Email platforms in 2025, amirite 👀


Hey there Reader,

Last week there was a bit of a shakeup in the world of email marketing (easy to miss because → entire world on fire) but regardless of if you were aware of it, I'm here to offer you an updated comparison of the best email marketing platforms in 2025.

In short, there was a price increase that wasn't handled well and small business owners channeled their collective rage on Threads to form a mass exodus.

🍿 I popped popcorn and took notes for you.

As as a result, a lot of creators are rethinking their email strategy, so in this week’s podcast episode, I’m breaking it all down:

✨ What happened with Kit’s new pricing (and why folks are upset)
✨ A side-by-side comparison of top platforms like Beehiiv + Flodesk
✨ My honest advice for soul-led entrepreneurs at every stage

Even if you don’t consider yourself an “email marketer,” this is one you’ll want to hear because email is still the most powerful tool we have for building trust and making sales.

🎧 Listen now → 88 - Best Email Platforms in 2025 for Soul-Lead Businesses & How I Help My Clients Choose

And if you're still spinning your wheels with all the tech, and trying to figure out your lead generation and sales funnels, this is exactly the kind of thing we simplify inside the Foundations group program and mastermind.

The clients who have gone through this program have answers and support for exactly these types of online business challenges!

Reply with the word SYSTEM if you want in.

You don’t have to figure it out alone.

With love,

Deborah

PS. Today's class on How to Create a Binge-Worthy Digital Product has been moved to Weds. Sept. 24th @ 7 pm. Sorry for any inconvenience - if you already registered you'll get the update. If not - register here.

🌟 Wednesday 9/17 at 7 pm: Align to Scale: How a Signature Offer Helps You Easily Scale - register here

Deborah C. Smith, Business Coach, Marketing Strategist & Podcast Host

Hi, I'm Deborah, your go-to business coach for bespoke offer creation and simple technical solutions. I've been helping coaches, consultants and service providers monetize their expertise and and scale their online business operations for over a decade. In 2007, I built NYC's first ever mobile juice bar and grew that into a 7-figure citywide wellness and catering company. Our success was rooted in smart systems, strong relationships and understanding the power of sharing your story. I offer coaching as well as hands on technical support to move your business project from idea to income in a short amount of time. My work is for soloprenerus with a few years in business who are ready to invest in operations that align with their soul and easily scale. Please check out my podcast and join my list for weekly marketing tips and exclusive event invites!

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