Dear Reader,

I've been hinting for weeks about a new space to practice sales.

Before I kick off the first group session on Monday, October 5th, I wanted to make a few things clear to people.

Over the past year, I’ve 3x’d my income while working considerably less than in the past.

I did it without a lot of hustle, endless content, or the constant creation cycle most people think is required.

You have not seen me host back-to-back launches.

I'm not stacking a dozen new offers.

And I'm definitely not posting three times a day (in fact my posting has gone a bit feral 🤪).

No $10k ad budget and no burnout.

So what DID I do?

I simplified.

I got crystal clear on the work I do best and who it's for. I stopped listening to all the noise online. I got much more direct in my messaging.

And I got consistent about actually selling.

Talking to people. Following up. Making offers. Paying attention to what was working.

That's it.

And now I'm opening a space where you can learn and practice this with me.

Sales gets a whole lot simpler when your messaging is direct and you stay consistent with your follow-up.

👉🏻 One of the biggest sales problems I see online is messaging that's simply too vague.

Marketing 101 tells us that when the goal is to help someone make a decision (like to work with you)...

We need to speak to what they WANT, not just what we know they NEED.

The key is to understand 1) what they want, 2) why they don't already have it, and 3) why what they've already tried isn't working to get it.

And most people are afraid to be that direct.

But, just like any other task you've had to learn in your business, clear messaging can be learned, and will in fact create simpler sales.

So of course, this is something we're going to be working on inside the Sales Studio.

When your message hits this deeply...

→ You don’t need complicated launches.

→ You don’t need to “warm up” your audience for months.

→ You don’t need to do more. You just need to speak to the right people.

This is how my client L sold out her new high-ticket group program in 30 days with one weekly email, one open house and conversion-focused Instagram content.

Another client filled a 20-person class at $1K per person AND signed two premium clients in three weeks without a traditional launch.

Before we shifted her messaging, she didn't believe she could sign those clients through her email list and a handful of strategic content pieces.

She did.

Messaging is only one piece.

We'll also identify and track leads, set sales goals, follow up, make offers and figure out the simplest path to the next sale.

And I want to make something very clear:

This is not going to be your typical hyped-up sales community.

Yes, we will talk about leads and follow-ups.

We're going to make offers, have sales conversations, track what's working and actually ASK PEOPLE TO BUY THINGS.

Because the goal is to make more sales.

But we're not going to do it at the expense of who we are or why we're doing this work in the first place.

I don't think we should have to choose between being deeply connected to our values and getting really freaking good at sales.

We can have both.

And that's what we're going to practice inside the Studio.

SO WHO IS THIS FOR?

Pretty simple:

If you have something to sell and want accountability to actually SELL IT so you can make more sales, you're invited.

Coaches. Consultants. Creatives. Healers. Service providers. Course creators.

If you have an offer and want to get better at getting it into people's hands, I'd love to have you join us.

And there are two ways to participate:

FREE STUDIO

If you have something to sell, I genuinely think you should join this.

You'll get:

✅ One live Sales event every month
✅ Sales trainings inside the classroom
✅ A supportive community to learn + practice selling
✅ BIG WINS Fridays, because we're going to celebrate the hell out of taking action 🎉

And then there's...

PREMIUM STUDIO | $97/month

This is for the women who want to go beyond learning about sales and want ongoing strategy, accountability and my eyes on their specific business assets and content plans.

You'll get everything in Free, plus:

✅ Weekly Sales Strategy calls
✅ Weekly Hot Seats + coaching
✅ Advanced sales trainings
✅ Templates, tools + implementation assets
✅ More direct support actually putting your sales system to work

I'm hosting the first live session on Monday, October 5 at 10 AM ET.

This will be open to anyone who wants to join me as an official Kickoff event.

I am SO excited to finally get into this room and start doing the work together.

And to be clear:

No hype. No icky cold-DM strategies. No fear tactics. No pressuring people. No shit-talking. No competition.

We're creating an elevated space to learn sales strategy, practice clear communication, take action and get more comfortable receiving.

We will not pretend selling never feels vulnerable.

And we will NOT wait until you magically become “good at sales.”

We're going to practice.

And we're going to get better at it together.

If you want in, hit reply and tell me you're interested.

The first live session is Monday, October 5 at 10 AM ET, and I'm opening this kickoff session to everyone who wants to come experience it.

You can join the Free Studio and stay there forever.

Or, if you already know you want more support and accountability, you can jump into Premium for $97/month.

Either way, roll up your sleeves.

We're gonna werk! 🤪

Have a great weekend and ask me anything!

Deborah

P.S. If you're thinking, This sounds great, but I'm realizing I'm not actually sure WHAT I'm selling, who I'm selling it to or how the pieces of my business fit together...

That's different.

That's the work we do inside Foundations, my 6-month group program.

My new October group is forming now, and that's where I'm working deeply with a small group of women on the business underneath the sales.

If you're not sure which direction to go, reply to this email. Tell me what you're working on and I'll help you figure it out.