Hi, I'm Deborah, your go-to business coach for bespoke offer creation and simple technical solutions. I've been helping coaches, consultants and service providers monetize their expertise and and scale their online business operations for over a decade. In 2007, I built NYC's first ever mobile juice bar and grew that into a 7-figure citywide wellness and catering company. Our success was rooted in smart systems, strong relationships and understanding the power of sharing your story. I offer coaching as well as hands on technical support to move your business project from idea to income in a short amount of time. My work is for soloprenerus with a few years in business who are ready to invest in operations that align with their soul and easily scale. Please check out my podcast and join my list for weekly marketing tips and exclusive event invites!
I'll NEVER be able to sell.
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Reader, there was a time when I genuinely believed I was bad at gardening. I’d plant something. It would die. Plant something else. Bugs would eat it. Grow a beautiful tomato plant and somehow get approximately three tomatoes. 😂 Meanwhile, my neighbors would just casually throw seeds at the ground and come back six weeks later to a farmer’s market. Eventually, I realized: I wasn’t bad at gardening. I was treating every disappointing result like evidence about me... instead of viewing my experience as data and a learning opportunity. We do this ALL THE TIME with sales. “I’m terrible at selling.” “I don’t know what to say.” “I hate promoting myself.” “People just aren’t buying.” And eventually it becomes: Maybe I’m not cut out for this. But selling is not a personality trait. It’s a skill. And when you understand what you’re selling, who it’s for, how to talk about it and what to actually DO each week to find buyers… it gets a whole lot less weird. This is a BIG part of what I’m teaching tomorrow night. Come to this class: [JOIN THE SOLOPRENEUR SALES SYSTEM] I promise not to barrage you with pics of my current Tomatogeddon situation, ok? See you there? Deborah P.S. You do not need to become someone who “loves sales.” You might just need to stop practicing a version of sales you hate. |
Deborah C. Smith, Business Coach, Marketing Strategist & Podcast Host
Hi, I'm Deborah, your go-to business coach for bespoke offer creation and simple technical solutions. I've been helping coaches, consultants and service providers monetize their expertise and and scale their online business operations for over a decade. In 2007, I built NYC's first ever mobile juice bar and grew that into a 7-figure citywide wellness and catering company. Our success was rooted in smart systems, strong relationships and understanding the power of sharing your story. I offer coaching as well as hands on technical support to move your business project from idea to income in a short amount of time. My work is for soloprenerus with a few years in business who are ready to invest in operations that align with their soul and easily scale. Please check out my podcast and join my list for weekly marketing tips and exclusive event invites!
There are many things I miss about the early days of building a business. Most notably that delusional phase of dreaming, scheming and tons of "OMG, what if we did THIS?!" I would live in that phase forever if that alone would pay my rent and buy my groceries. But eventually every business demands that you answer a much less sexy question: Are we actually doing this or not? 😳 Eventually the beautiful ideas have to become offers. And you have to look another human being in the eye...
I've started cutting back my tomato plants this weekend and harvesting what feels like an absurd amount of food. Then last night I made a giant vat of vegetable soup with peppers, carrots, tomatoes and broccoli (in a miso curry base, 😋) and froze it to eat of the winter. Note: I made a huge mess trying to use the vacuum seal gadget that my husband bought, and it actually took me longer than I thought it would to do it all, but once I was done I felt like a champion. As I was cooking, it...
[3 min. read, 3 strategic changes, crazy 📈, and a 🌈] Storytime, Reader. There was a point in my first business when we were making really good money, but life was a bit harrowing. Things started off gangbusters. We had a big spread in The New Yorker magazine and were soon catering vegan health food at premiere brand events. I was proud that our small business was making an impact in New York City. We had values and were leading the pack on eco-conscious and sustainable business practices....