[2 min read, big strategic payoff]

Last winter, while seeing the tree at Rockefeller center (a timeless NYC tradition), I wandered into Tiffany’s, and something about the experience has stayed with me all year.

Nobody chased me down to ask a bunch of questions about my preferences.

The salesperson gave me a massive smile and a nod, like yes, you’re in the right place if you’re looking for high-quality… but then she gave me room to look around.

After a few minutes, she asked what brought me in.

She listened before making any recommendations.

I felt welcome to explore, ask questions, and decide on my own if I’d buy anything.

That’s the energy I want us to bring to selling our own work.

We can be clear and available to potential clients, without being pushy or making it weird.

👉🏻 It's a practice that can shift your financial reality, and it has for me.

In one lesson that I just recorded for the November Sales Accelerator, I broke down a personal sales invitation into three parts:

1. Connect to what they want. “You mentioned wanting help understanding your taxes before the end of the year…”

2. Explain how you can help. “Inside my Tax Strategy Audit, we’ll look at your 2026 numbers and consider financial plans for ‘27 with a lens on any new tax laws.”

3. Make the ask. “Would you be interested in setting up a call?”

This simple 3-part invitation makes the ask personal, specific and clear.

Try using this formula to invite people who have shown interest in what you do.

You can guide them to learn more about your work without bothering them.

Then give them room to answer, and follow up thoughtfully, if the conversation warrants that.

That’s premium treatment.

That’s what you’d expect in a place like Tiffany’s, where the quality of service is considered top tier.

Think of your offer like a precious service that is best shared when you and your client are in alignment.

Be thoughtful and respectful about their time and energy.

That’s it.

Leaned back, high-quality sales happen when people are given the space they need to breathe and think it over.

If you try this 3-part invitation in November, I’d love to hear how it goes!

And, if you have something you’re ready to sell and want support with sales strategy in November, consider this your invitation.

Inside the November Sales Accelerator (which starts Monday, November 2), we're practicing sales strategy and weekly sales tasks. You’ll get personalized support with strategy, trainings, a lead tracker, and implementation tools.

The cost for the entire month is $97 and we’ll meet Mondays & Thursdays at 2 p.m. ET. Once the sprint is over, you're welcome to stay if you're loving the results, or you can hang out on the free tier of the community!

👉 JOIN THE NOVEMBER SALES ACCELERATOR​

Let’s practice making sales invitations that feel a little more aligned, a little more spacious and a little more leaned back, so both you and your future clients can feel great about it.

Envisioning an abundant season,

xo, Deborah

PS. If you’re already inside the Sales Studio, all you have to do to join the November Accelerator is upgrade for the month. 💓

Listen to the Mindset to Market Podcast! Each week, I share a lesson, a practice or a topical conversation with a guest expert, to support solopreneurs in navigating the world of business development, online marketing and sales with greater ease and confidence. My purpose is to make the journey of entrepreneurship a little less scary, a little more creative and a lot more successful! Listen now and please leave me a rating or review if you enjoy it! LISTEN NOW