Hi, I'm Deborah, your go-to business coach for bespoke offer creation and simple technical solutions. I've been helping coaches, consultants and service providers monetize their expertise and and scale their online business operations for over a decade. In 2007, I built NYC's first ever mobile juice bar and grew that into a 7-figure citywide wellness and catering company. Our success was rooted in smart systems, strong relationships and understanding the power of sharing your story. I offer coaching as well as hands on technical support to move your business project from idea to income in a short amount of time. My work is for soloprenerus with a few years in business who are ready to invest in operations that align with their soul and easily scale. Please check out my podcast and join my list for weekly marketing tips and exclusive event invites!
What's your preference?
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Hi Reader, I'm about to schedule my next live, FREE training and I'd love to know which of these you'd be more likely to join? 1) Magnetize: How to Create Your Lead-Generating Free Offer OR 2) Simple Funnel: Align Your Offer + Message for Recurring Revenue Both of these programs are designed to help you with the basic strategy for online business growth, but one focuses more on growing your audience and the other is to help you see the aligned approach to recurring sales. We all need both for our online businesses. Which training do you want most? 👉🏻 Hit reply and just say 1 or 2! Also - if you're interested in my Email Marketing 101 training - I'm offering it today at 3 pm ET for a group of people I met last weekend at Podfest! Anyone is welcome to join me. Here's the link: https://us06web.zoom.us/j/86284323452?pwd=8jTd4Qg3cewVyoscF422n9yZfMG5xu.1 It's on Zoom but you can be off camera if you're shy! Can't wait to hear which class you'd prefer! xo Deborah PS. The training today will cover email marketing strategy and some of the basics of monetizing right away! JOIN US at 3 |
Deborah C. Smith, Business Coach, Marketing Strategist & Podcast Host
Hi, I'm Deborah, your go-to business coach for bespoke offer creation and simple technical solutions. I've been helping coaches, consultants and service providers monetize their expertise and and scale their online business operations for over a decade. In 2007, I built NYC's first ever mobile juice bar and grew that into a 7-figure citywide wellness and catering company. Our success was rooted in smart systems, strong relationships and understanding the power of sharing your story. I offer coaching as well as hands on technical support to move your business project from idea to income in a short amount of time. My work is for soloprenerus with a few years in business who are ready to invest in operations that align with their soul and easily scale. Please check out my podcast and join my list for weekly marketing tips and exclusive event invites!
[2 min read, big strategic payoff] Last winter, while seeing the tree at Rockefeller center (a timeless NYC tradition), I wandered into Tiffany’s, and something about the experience has stayed with me all year. Nobody chased me down to ask a bunch of questions about my preferences. The salesperson gave me a massive smile and a nod, like yes, you’re in the right place if you’re looking for high-quality… but then she gave me room to look around. After a few minutes, she asked what brought me...
If we've ever met in person Reader, or you've seen my IG stories, then you may know that hosting dinner parties at our farmhouse is one of my all time favorite things. I'm no pro, but I love trying to cook with whatever’s growing in the garden, setting the table with decorative elements and candles, gathering interesting people together and just generally celebrating community with the whole ritual of a sit-down meal. But, imagine I did all that… Then just sat down and waited for people to...
Quick question Reader, When someone asks about your work, what do you tell them? Do you default to talking about details, describing the program, the number of sessions, the process, or what’s included? I’ve caught myself doing that plenty of times. 🙋♀️ It's important to be able to showcase our work and put it into tangible (sellable 💰) terms. But beneath the surface of what you sell is something more important: What all of those details make possible. Sales psychology 101 says sell them what...