Hi, I'm Deborah, your go-to business coach for bespoke offer creation and simple technical solutions. I've been helping coaches, consultants and service providers monetize their expertise and and scale their online business operations for over a decade. In 2007, I built NYC's first ever mobile juice bar and grew that into a 7-figure citywide wellness and catering company. Our success was rooted in smart systems, strong relationships and understanding the power of sharing your story. I offer coaching as well as hands on technical support to move your business project from idea to income in a short amount of time. My work is for soloprenerus with a few years in business who are ready to invest in operations that align with their soul and easily scale. Please check out my podcast and join my list for weekly marketing tips and exclusive event invites!
How to Attract buyers, not DIYers
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This week's episode of the Digital Product Blueprint series is live! We're officially at Step 3: Build. No matter what you're working on, there's a juicy lesson at the start of the episode that completely changed how I think about lead magnets. You see, when I first started designing digital assets for client attraction, I believed that the more information I gave away, the more people would trust me. So I created bigger workbooks and meatier webinars. People loved them... …but many of them never became clients. In this week's episode, I explain the difference between creating a resource that attracts DIYers versus one that attracts people who are genuinely ready to solve a problem. Then I'll walk you through the six practical steps to build Version 1 of your digital product—including choosing your tech, creating a landing page, setting up delivery, writing your welcome email, and testing the customer journey before you launch. 🎧 Listen to Episode 3 here → Step 3 – Build (How to Build a Digital Product That Attracts Buyers, Not Just Downloads) And here's the most exciting news: Version One of your digital asset doesn't have to be perfect. It just has to exist. So this week we start to build it. Even if you haven't listened to a minute of these episodes, you can easily start today and catch up. And just imagine - a few weeks from now you could have an aligned digital asset to share that connects you with your dream clients! Give it a listen and hit reply to let me know what you're working on. Deborah P.S.If you've been following along with the Blueprint series and you're starting to feel unclear about what you're doing, I'd love to help you shape it before you spend hours creating it. Just drop me a line and I'll be happy to point you in the right direction! |
Deborah C. Smith, Business Coach, Marketing Strategist & Podcast Host
Hi, I'm Deborah, your go-to business coach for bespoke offer creation and simple technical solutions. I've been helping coaches, consultants and service providers monetize their expertise and and scale their online business operations for over a decade. In 2007, I built NYC's first ever mobile juice bar and grew that into a 7-figure citywide wellness and catering company. Our success was rooted in smart systems, strong relationships and understanding the power of sharing your story. I offer coaching as well as hands on technical support to move your business project from idea to income in a short amount of time. My work is for soloprenerus with a few years in business who are ready to invest in operations that align with their soul and easily scale. Please check out my podcast and join my list for weekly marketing tips and exclusive event invites!
Happy Sunday Reader, I've been sort of ghosting my social media these last few weeks, but you may have seen a pic here or there of me hopping a bus or a train like it's hot-girl travel summer, so just to be clear... I am not at all on vacation. 😂 In fact, I've mostly been working, while also showing up hard for my family. My older sister broke her leg. My husband's sister had to clear out an entire house. And my mom, who lives in a memory care facility, has needed a lot of extra advocacy...
Happy Sunday , I hope you're relaxing and enjoying your weekend so far. My goal is to get in the ocean at Rockaway beach later today, but first (in case you're working on your project), I wanted to share some useful templates. If you listened to Episode 2 of the Digital Product Blueprint this week, then you know your homework was to do a little audience research. The best step you can take before you start creating any digital asset is: Talk to the people you're creating it for. One of my...
Hey , Episode 2 of the Digital Product Blueprint series is now live! It starts with one of my favorite business lessons: Don't design your digital product around what's happening today. Design it around the results you want it to create months, or even years, from now. Inside this episode, we'll cover: 🌱 Why every digital product should create a transformation for both your customer and your business 🌱 Simple audience research you can do this week 🌱 The workbook exercises that will help you...