Hey Reader,

Did I ever tell you about the time I signed up for a program I didn’t really want?

But the timer was ticking, the bonuses were expiring, and the marketer made it sound like I’d be missing out on the key to everything.

And she seemed to reaaaaally know me... and that I was feeling desperate.

So I said yes.

And then almost immediately, I regretted it.

Not because the program was bad.

It honestly wasn’t.

But mainly because I didn’t sign up from a place of clarity or alignment.

I said yes out of fear.

Out of pure, unadulterated FOMO.

And that decision left a lingering resentment I couldn’t shake.

Guest what happened next?

I brought that resentment with me to the training and hot seats.

It lingered in me until I finally admitted that this wasn't a match and quietly showed myself to the door.

Let me tell you that I would rather have spent that money on:

• a new wardrobe, hairdo and pro photo shoot
• a month of daily massages
• a new car

That experience changed the way I market my offers.

I never want anyone to feel like that after coming into one of my programs.

In today's podcast episode, I’m sharing how to use urgency ethically — not to pressure, but to inspire aligned action that feels GOOD for you and your audience.

I break down the framework and key components, plus I give you examples from big names like Amy Porterfield and Stu McLaren and even walk you through how I used this exact approach in my private podcast funnel.

👉 Tap here to listen to the episode.​

👉 Want the perfect example in action?

​Click here for the Premium Client Energetic Self-Audit private podcast.​

Let’s lead with integrity and strategy.

You don’t have to choose.

xo,

Deborah

PS. ⬇️

📆 Tomorrow (Wednesday) at 5 PM ET I’m teaching a free class inside the Digital Creator's Lounge on this exact topic:
→ Ethical Urgency: How to Set Boundaries + Deadlines That Actually Work

​This group is private, but I'm opening it up to guests for the event!​

You’ll learn:
→ 3 ways to use time-sensitive calls to action (with integrity)
→ How to support your audience in making decisions they’re proud of
→ Why this one shift leads to more sign-ups, better follow-through, and deeper transformation

If you’re building offers, events, or anything that asks people to show up fully, this will help you!

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