I remember it rather clearly…

A quiet, so pure you could hear a pin drop, reverberated through my inbox in the 24 hours after launching my first offer online.

A hollow ache in my soul after 2 days of nothing… NO sales at all!

I had spent months crafting my first course.

😩Agonized over the content.

Designed and built ALL the modules.

Wrote the emails, planned the webinars. I even had fancy Canva banners for all my socials and Zoom!

And then… after almost a week with an open cart…

“Ding!”

A sales notification!

My Aunt Barbara had joined my course.

Tiny, sad trombones played a soft “Whamp waaaaaah” as I mourned my loss.

Almost no one bought during that first launch.

Not because my course wasn’t good.

But because I skipped the one thing that matters most:

Market research. 🤦🏼‍♀️

I created what I thought people wanted, without inviting real people into the process.

Boy was that a super-fun learning experience! I’m pretty sure I scarred my husband for life with the rollercoaster of mood swings I experienced during the “cart open” phase. 🥳

Well, here’s the good news.

Going through all that helped me realize that launching a business offer should never have to feel that stressful.

It put me on a mission to find ways to launch that feel grounded, safe and collaborative.
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Luckily I’ve invested in great mentors and I learned a better way to share my courses and programs.

The next time I launched, I pre-sold the offer before I built it.

I had real conversations with real people.

I shared a clear transformation.

And I used their feedback to shape the final experience.

This is the method I now call Pre-Sell With Soul, and it changed everything for me.

In fact, it’s the same strategy I used with my client Desi to help her go from idea to pre-sold group offer in under a month!

So I’m breaking it all down for you in this week’s podcast episode. 🎧

👉 In this episode, you’ll learn:

• Why your offer doesn’t need to be fully built before you sell it
• The 6 essentials of the Build-While-You-Sell method
• What I did differently after my first launch flopped
• How Jenn validated her brand-new offer before launching it
• How Desi sold-out her workshop after a free 30-minute open forum

And - how you can do this right now to make end-of-year-sales without the stress!

🎧 Listen to Episode 93 now:

“Validate Before You Build: The Winning Strategy to Pre-Sell Your Offers”

Funnels and finished courses are critical for big picture evergreen sales, but if you’re just starting out, or you have a new idea - sell it first, and build it while you deliver it.

All you need is clarity, connection to real people and a strategy that saves you from the sad trombone!

That’s what I’m here to give you.

Listen now and let me know what you’re thinking of launching this fall!

Rooting for you,

Deborah 💛

PS. Ready to share your idea and get feedback? Let’s have a coffee and chat!

PSS. In this episode I refer to your Q4 Gameplan Checklist which I walk you through in Episode 92. Snag that right here and make a copy!

You’re welcome! I hope these tools help bring you massive abundance!
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