Hi Reader,

What if the hardest chapter of your life could become the most powerful part of your work?

That is the path my client and friend, Tiff Carson, has walked.

This week on the Mindset to Market podcast, Tiff shares how she transformed grief, infertility, and profound loss into a thriving platform as a podcaster, author, and healer.

Note: I start crying 5 minutes into this conversation because I was truly moved and it does contain sensitive and potentially triggering topics. Please listen with care. 💗

But before you hit “play,” I want to give you something you can use right now:

A Simple 3-Step Story Framework

Whether you’re writing an Instagram post, speaking on stage, or recording your own podcast, this little formula will help your message land.

1. Hook – Start with an image, question, or statement that makes people lean in. (Eg: “I thought my life was over the day I…”)
2. Heart – Share the core moment or turning point. Be specific. Help them feel it.
3. Hope – End with the takeaway, lesson, or next step that leaves them inspired.

After decades of storytelling as a way to connect with clients and customers and help them feel the benefits of whatever I'm selling (because it truly doesn't matter if it's a green juice or a 3-day retreat), I can tell you that this style of communication works because it connects emotionally, builds trust, and gives your audience a reason to keep following your journey.

You’ll hear this exact pattern in Tiff’s story - along with the powerful soul tools she now uses to guide others through healing.

🎧 Listen Now to Ep. 83 - A Hard Beautiful Journey: Turning Grief, Infertility & Loss Into Purpose and Impact with Author & Podcast Host Tiff Carson

💗 And one more thing…

I've been dropping hints about my new private podcast series, The Premium Client Energetic Self-Audit, a behind-the-scenes deep dive into the energetic shifts and strategies that attract your most aligned, highest-value clients.

Well, I got inspired last week and I bumped it up a notch to a juicier, more impactful experience.

Think real-time exercises, live feedback and a chance to unlock a bonus level!

You can join the list here and be the first to get access → [Get on the list]

I believe your story matters.

I'm grateful to have you on this journey and hope that in some small way, these stories inspire and motivate you to keep showing up, keep building your business and to let your work change other's lives.

With heart and soul,

Deborah

PS. Tiff also has an amazing podcast, a powerful memoir and so many ways to join her on the Healing Heart Journey! We cover it all in this episode ;)

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