A PR expert once pitched a story to a reporter in 6 sentences.

No media kit or fancy credentials. No long-winded backstory.

Just six clear, purposeful sentences.

And it worked.

Now here's the thing. Before you ever write that pitch, there's a step most people skip entirely.

And it's probably why so many of us think "I'm not ready yet" when it comes to getting visible beyond our own social media bubbles.

What is that step?

Getting radically clear on your message.

In this week's episode of Mindset to Market, I'm sitting down with that expert, Jenn DeBarge Goonan, founder of JAG Communications and a PR and marketing strategist with over 20 years of experience.

She's introduced Lululemon to the U.S. market, led social justice campaigns for Ben & Jerry's, and helped dozens of brands and nonprofits go from invisible to impossible to ignore.

And she has a lot to say to those of us who've been telling ourselves we're not ready.

👉🏻 Spoiler: you probably are.

In this conversation, Jenn walks us through her signature North Star Message Guide → a simple 1–2 page framework that becomes the foundation for every pitch, newsletter, and media opportunity you'll ever pursue. Once you have it, pitching stops feeling like a leap and starts feeling like a natural next step.

We also get into:

→ Why visibility is no longer optional (even if you wish it was)

→ How storytelling (not selling), is what gets your pitch picked up

→ Why local media and trade publications are the most overlooked opportunities out there

→ The mindset shift that turns "I'm not ready" into "why not me?"

If you're been showing up on social media, creating content, and building your offers, but you've never once pitched yourself to a podcast, publication, or local outlet, this episode is your invitation to take action!

🎧 Listen to Episode #122: How to Pitch Yourself to Media and Master Visibility as a Solopreneur ​

And if you appreciate the content of my podcast, please consider taking 1 minute to leave a rating and review! This helps me get the show in front of more entrepreneurs hoping to simplify business systems.

Lots of love,

Deborah

P.S. I have some exciting announcements to share this week about upcoming events, both virtual and in person, so keep your eyes peeled for an inbox drop on Thursday!

PSS. No need to wait to remind you that if you need help marketing and selling your offers, I can help. If you want to discuss what that could look like, hit reply and share what you're working on. If I can support you, we can schedule a call for next steps.