Hi, I'm Deborah, your go-to business coach for bespoke offer creation and simple technical solutions. I've been helping coaches, consultants and service providers monetize their expertise and and scale their online business operations for over a decade. In 2007, I built NYC's first ever mobile juice bar and grew that into a 7-figure citywide wellness and catering company. Our success was rooted in smart systems, strong relationships and understanding the power of sharing your story. I offer coaching as well as hands on technical support to move your business project from idea to income in a short amount of time. My work is for soloprenerus with a few years in business who are ready to invest in operations that align with their soul and easily scale. Please check out my podcast and join my list for weekly marketing tips and exclusive event invites!
Later is where digital products go to die 💀
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Be honest Reader, How many times have you downloaded a free resource and said: "I'll watch it later." "I'll go through the workbook later." "I'll do it later." Sure you will. 😎 Right after you finally organize the 600 loose photos you've been meaning to put into albums since the 1990's. 😂 The LAST thing you want is for somebody to download your lead magnet, or freebie or digital asset and think: "I'll do this later" Which is why getting someone to opt-in is only the beginning of the journey! This week in the Digital Product Blueprint series, we're talking about connection. It's time to connect the thing you've built to a full customer journey. The goal is to help people actually consume the content, take the action and get the win. We want them to experience your expertise and discover how you can help them further. I'll show you how to map the journey from: Discovery to opt-in, to receiving and consuming it, to taking the next step. 🎧 Listen here: #133 - Digital Product Blueprint: Step 4 - Connect Your Digital Product to a Client Attraction System I know you didn't create a digital product so people would treat it like that box of mystery cords you've been moving from house to house since 2003. 😂 We want them to devour it and be excited for what's next. That all happens when you strategically plan the journey. Give it a listen and let me know if you have any questions. xo, Deborah P.S. Next week we move on to positioning and messaging. We'll explore how to talk about your digital asset so the right person sees it and thinks, "Oh hell yes. I need that." P.S.S. Want my help? Join the Digital Product VIP club and I'll help you navigate every step to a high-converting digital asset that can work for years to come! LISTEN NOW: |
Deborah C. Smith, Business Coach, Marketing Strategist & Podcast Host
Hi, I'm Deborah, your go-to business coach for bespoke offer creation and simple technical solutions. I've been helping coaches, consultants and service providers monetize their expertise and and scale their online business operations for over a decade. In 2007, I built NYC's first ever mobile juice bar and grew that into a 7-figure citywide wellness and catering company. Our success was rooted in smart systems, strong relationships and understanding the power of sharing your story. I offer coaching as well as hands on technical support to move your business project from idea to income in a short amount of time. My work is for soloprenerus with a few years in business who are ready to invest in operations that align with their soul and easily scale. Please check out my podcast and join my list for weekly marketing tips and exclusive event invites!
Happy Sunday, my friend! Whether you're indulging in deep summer heat and an abundance fresh farm-stand veggies, or you're already preparing for your kids' back-to-school days, this is a powerful week to plan ahead. Personally, I am celebrating three things. One, I made a carrot cake last night with carrots from my own garden and thought I won the British Baking Show. 😂 Two, I get to celebrate my 4th wedding anniversary on Thursday by going for a hike with my husband, and then staying in a...
Happy Sunday Reader, I've been sort of ghosting my social media these last few weeks, but you may have seen a pic here or there of me hopping a bus or a train like it's hot-girl travel summer, so just to be clear... I am not at all on vacation. 😂 In fact, I've mostly been working, while also showing up hard for my family. My older sister broke her leg. My husband's sister had to clear out an entire house. And my mom, who lives in a memory care facility, has needed a lot of extra advocacy...
This week's episode of the Digital Product Blueprint series is live! We're officially at Step 3: Build. No matter what you're working on, there's a juicy lesson at the start of the episode that completely changed how I think about lead magnets. You see, when I first started designing digital assets for client attraction, I believed that the more information I gave away, the more people would trust me. So I created bigger workbooks and meatier webinars.I always added templates or a guide to...