Hi, I'm Deborah, your go-to business coach for bespoke offer creation and simple technical solutions. I've been helping coaches, consultants and service providers monetize their expertise and and scale their online business operations for over a decade. In 2007, I built NYC's first ever mobile juice bar and grew that into a 7-figure citywide wellness and catering company. Our success was rooted in smart systems, strong relationships and understanding the power of sharing your story. I offer coaching as well as hands on technical support to move your business project from idea to income in a short amount of time. My work is for soloprenerus with a few years in business who are ready to invest in operations that align with their soul and easily scale. Please check out my podcast and join my list for weekly marketing tips and exclusive event invites!
Quick invite: fix your email list this week
|
Happy Monday Reader! I'm pulling myself out of a full-blown MadonnaBrinaChella purple haze to remind you I'm teaching 2 free classes this week! Tweenage me will likely never get over this 67-year old QUEEN reminding us all to Express Ourselves in the most bold and beautiful ways possible and I'm fine with that. 💜🙌 Moving on (but not really, this will live rent-free in my head for weeks to come) IF → your email list isn’t turning into sales… I'm going to help you fix that this week. Here's the quick analysis. Everyone says "Grow your audience, grow your list!" 🙋🏼♀️ Including me because that's smart strategy for any solopreneur. But, what you do next is what matters the most. So if there’s no clear path from Then you end up collecting emails… So, I’m teaching a live workshop this week where I’ll walk you through a simple email system that actually converts, and help you start setting it up following the strategy that's kept my business(es) thriving for years. You can join here: I’ll also be offering a few free 20-minute funnel audits for attendees if you want personalized feedback on what’s not working. There are two chances to join: If your list isn’t an active part of your business strategy yet, this will help you fix that. Deborah PS. I honestly think Madonna showing up at Coachella on the Aries stellium to remind us to be ourselves unapologetically is a level of healing that all women need right now, whether or not we even know it, and anyone who doesn't also think so needs to do 15 jump squats in a row before I let them leave here. #obsessed PSS. Come to my email workshop here → Register |
Deborah C. Smith, Business Coach, Marketing Strategist & Podcast Host
Hi, I'm Deborah, your go-to business coach for bespoke offer creation and simple technical solutions. I've been helping coaches, consultants and service providers monetize their expertise and and scale their online business operations for over a decade. In 2007, I built NYC's first ever mobile juice bar and grew that into a 7-figure citywide wellness and catering company. Our success was rooted in smart systems, strong relationships and understanding the power of sharing your story. I offer coaching as well as hands on technical support to move your business project from idea to income in a short amount of time. My work is for soloprenerus with a few years in business who are ready to invest in operations that align with their soul and easily scale. Please check out my podcast and join my list for weekly marketing tips and exclusive event invites!
All sales should be as easy as shooting a quick email to your people... But it turns out there's actually strategy involved! I just released a new podcast episode breaking downwhy email lists don’t convert (and what to fix). Here’s the short version: When we first start out, we're focused on getting subscribers… but often we don't take time to build a clear pathfrom subscriber → to buyer. So the list just sits there. Or you send emails…but you don't get any response. And your list starts to...
[Scroll for 2 free classes] In 2021, I had to dismantle a multifaceted, octopus of a business operation... Multiple mobile food truck units, a commercial kitchen space in Queens, two built-in kiosks in mid-town Manhattan, weekly pop-ups inside Paypal, LinkedIn and Google corporate offices... This is not to mention 5-10 on-site movie set catering gigs per week... I know... And then... pandemic. You would think I'd mourn the loss of my chaotic teen-aged child of a business. But I was so tired....
{TLDR: Listen for a Money Mindset Exercise] Hey there Reader! This email might completely shift how you think about your work and your pricing. (I know... Big Claims! But that's exactly what happened for me) I knew I should share this exercise because: Most women entrepreneurs are still WILDLY undercharging for their work. Spoiler: It's not because they're not as good as men at their jobs. 🙄 Often, you’re undercharging because you’re not fully seeing the value of what you do. So instead of...