Hi Reader,

Over the past few weeks, I've had several people say some variation of:

"I started listening to your Digital Product series, but I'm not caught up yet."

Well, guest what my friend?

That's completely okay.

In fact, it's exactly why I built it this way.

I know that a project will only get done when you have the capacity to complete the tasks, so this was never meant to be a six-week sprint.

It's designed to be a resource you can return to any time you're ready to create a new digital product, launch a new offer, or rethink your customer journey.

Whether that's this summer...

...in the fall...

or next year.

Good strategy doesn't expire.

Every digital product I've created follows the same progression:

✅ Choose the right idea.
✅ Design the transformation.
✅ Build the content.
✅ Set up delivery.
✅ Position the offer.
✅ Launch it with intention.

That's why I called it a Blueprint instead of a challenge.

You can use the audio recordings to guide you through the steps when you're ready!

Interestingly, the biggest conversations I've had this month have not been about digital products at all, but about messy marketing.

New offers still dressed in old branding, old offers trying to catch up to current trends and too many offers without knowing which one is the right one to sell.

For entrepreneurs with offers they've already sold, the question isn't "What should I build?"

It's, "How do I talk about this in a way that it automatically clicks for people?"

As you learn and grow, it can feel really challenging to keep all your business assets up to date.

You create a new free thing, then you want to adjust your low ticket offer, and then you realize your signature work needs a face lift.

We're constantly evolving, so it becomes another whole job to keep your messaging on track.

If you haven't already listened to last week's episode, there are some solid nuggets of wisdom in there for anyone working on reposition their offer or learning how to talk about it for the first time.

Give Ep. 134: Digital Product Blueprint Step 5: POSITION a listen to hear the difference between a message that says what it is that you do, versus one that helps a client know immediately WHY your work is for them.

And of course, if you're struggling with messy marketing and want support, hit reply and let me know what you're working on.

I still have a few spots in the Message & Revenue Reset this month.

That's a 3-week intensive for entrepreneurs who are preparing to launch and want to make sure their messaging is working as hard as they are.

There are also lots of additional resources I can share that may be what you need.

I'm rooting for you to get clear on your offer and message so you can have incredible growth this fall!

xo, Deborah

PS. Next Tuesday, we have our 6th and final episode of the Digital Product Blueprint series and I can't wait to share this one. It's the easiest step because it's last. It's not too late to catch up and listen to the past episodes. If you're still at the beginning, that's great. Start Here and take it one step at a time! You got this.