Hi Reader,

Back at St. Mary's Catholic school (where I attended pre-K through 7.5th grades*), there was a point each year when one of two things happened.

Either your grey and white plaid skirt still fit...

...or you got sent to stand in the line.

A nun sat in the middle of the lobby with a long felt tape, and anyone who had outgrown their uniform lined up to be measured in front of basically the whole school.

This ranked between "mortifying" and "please, floor open up and swallow me."

Looking back, it all makes me laugh.

I detested those uniforms, but they weren't even the problem.

I wasn't uncomfortable because of the uniform.

I was uncomfortable because I'd outgrown it.

I’ve noticed that the same thing happens in business.

We outgrow the way we talk about our work.

Your offers, messaging and sales copy can fall behind as your business evolves.

Then when it comes time to sell, it feels just as cringy as wearing the same pleated skirt and knee-high socks for 9 years.

So, last week in the Digital Product Blueprint series, we talked about connecting your digital asset to a customer journey.

This week, we’re taking the next step and talking about how to position your offer.

Because people can't buy what they don't understand.

The tricky part is...it's incredibly easy to outgrow your messaging without even realizing it.

Think about it.

If you continue to show up and work:

✅ Your expertise grows.

✅ Your results improve.

✅ Your offers become more valuable.

But if your messaging is still describing the business you had even just a year ago, it's going to feel misaligned when you try to launch and sell something.

Here's how you know it's happening:

People continue to like and respond to your content but never take the next step…

... you go to make a Reel or write an email and get stuck on what to say

... you spend hours debating how to describe why your offer is different.

If those feel a bit too familiar, this episode is for you.

🎙 Episode 134: Position Your Offer So People Understand Why It Matters​

Inside, we’ll talk about:

• Why positioning is often the culprit behind inconsistent sales
• The difference between describing what you do and why it matters
• A simple shift you can make this week to help your ideal clients recognize themselves in your messaging

If you’re following along, don’t forget to complete this week’s workbook exercise before moving on to the final episode.

🎧 You can get the Digital Product Blueprint checklist here: Download and Make a Copy

And, just a word of encouragement:

If your messaging feels messy, don't dwell on it.

The good news is that this is fixable.

👉🏻 Take time this summer to clarify your positioning and update your message.

You can ditch the dreaded uniform altogether and get a whole new wardrobe that fits you much better.

Start by listening to today's episode.

xo, Deborah

P.S. Over the past few months, I've had several conversations with entrepreneurs preparing for fall launches who realized their messaging no longer reflected the business they'd built. That’s exactly the work we do together in the Messaging & Revenue Reset. If this episode resonates and you’d like a second set of strategic eyes on your business before your next launch, simply reply to this email with RESET, and I’ll send you the details.

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